SPLICE
Following their 2020 Rebrand, Splice once again partnered with Instrument for their inaugural brand campaign titled “Start with Sound.” Our objective was twofold: reignite Splice’s connection with its existing user base and enhance brand awareness to resonate with a fresh wave of musicians.
Building on the 2020 rebrand, we aimed to develop a system that seamlessly continued our brand identity while also establishing a distinct look and feel for our latest campaign. By employing a carefully curated color palette, dynamic italicized type treatment emphasizing the concept of "start," and a diverse range of textural imagery that visually interpreted sound, we crafted a unique expression of our brand.
Our goal was to create a fresh, inclusive atmosphere characterized by energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we sought to capture the diverse essence of music.
Following their 2020 Rebrand, Splice once again partnered with Instrument for their inaugural brand campaign titled “Start with Sound.” Our objective was twofold: reignite Splice’s connection with its existing user base and enhance brand awareness to resonate with a fresh wave of musicians.
Building on the 2020 rebrand, we aimed to develop a system that seamlessly continued our brand identity while also establishing a distinct look and feel for our latest campaign. By employing a carefully curated color palette, dynamic italicized type treatment emphasizing the concept of "start," and a diverse range of textural imagery that visually interpreted sound, we crafted a unique expression of our brand.
Our goal was to create a fresh, inclusive atmosphere characterized by energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we sought to capture the diverse essence of music.
