SPLICE
Following their 2020 Rebrand, Splice once again partnered with Instrument for their inaugural brand campaign titled “Start with Sound.” Our objective was twofold: reignite Splice’s connection with its existing user base and enhance brand awareness to resonate with a fresh wave of musicians.
Building on the 2020 rebrand, we aimed to develop a system that seamlessly continued our brand identity while also establishing a distinct look and feel for our latest campaign. By employing a carefully curated color palette, dynamic italicized type treatment emphasizing the concept of "start," and a diverse range of textural imagery that visually interpreted sound, we crafted a unique expression of our brand.
Our goal was to create a fresh, inclusive atmosphere characterized by energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we sought to capture the diverse essence of music.
Following their 2020 Rebrand, Splice once again partnered with Instrument for their inaugural brand campaign titled “Start with Sound.” Our objective was twofold: reignite Splice’s connection with its existing user base and enhance brand awareness to resonate with a fresh wave of musicians.
Building on the 2020 rebrand, we aimed to develop a system that seamlessly continued our brand identity while also establishing a distinct look and feel for our latest campaign. By employing a carefully curated color palette, dynamic italicized type treatment emphasizing the concept of "start," and a diverse range of textural imagery that visually interpreted sound, we crafted a unique expression of our brand.
Our goal was to create a fresh, inclusive atmosphere characterized by energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we sought to capture the diverse essence of music.
Google Design
Google Design is a platform for exploring the intersection of design and technology. Reflecting the diversity of design at Google, this forum showcases culture defining ideas and celebrates the contributions of individuals and teams across the community. To support these efforts we designed and built the platform to enable editorial expression and the ability to evolve the experience over time.
Google Design is a platform for exploring the intersection of design and technology. Reflecting the diversity of design at Google, this forum showcases culture defining ideas and celebrates the contributions of individuals and teams across the community. To support these efforts we designed and built the platform to enable editorial expression and the ability to evolve the experience over time.
ARMANI EXCHANGE
As a designer at Armani Exchange, I conceptualized and executed international ad campaigns that were used for print, outdoor, online and in-store. In 2015, I helped rebrand Armani Exchange, focusing on their new logo. Additionally, I worked with the creative team to keep up the brands’ marketing production.
As a designer at Armani Exchange, I conceptualized and executed international ad campaigns that were used for print, outdoor, online and in-store. In 2015, I helped rebrand Armani Exchange, focusing on their new logo. Additionally, I worked with the creative team to keep up the brands’ marketing production.
INSTRUMENT.COM
Collaborated closely with Instrument’s brand team to shape the design of Instrument.com
Collaborated closely with Instrument’s brand team to shape the design of Instrument.com
Airbnb 2024 Winter Release
As Creative Lead, I collaborated with the design, marketing, photo, and screens teams to develop a visually compelling and strategically aligned campaign for Airbnb's 2024 Winter Release. This project showcased Airbnb's latest features and offerings for the winter season, celebrating themes of connection, conveinence, exploration, and energy
My role include art direction, typography, design, and research, ensuring each creative element aligned with Airbnb’s vision and resonated with its global audience. From concept to execution, the team delivered a cohesive campaign that elevated the brand’s storytelling and provided an engaging, impactful experience across digital and social platforms.
As Creative Lead, I collaborated with the design, marketing, photo, and screens teams to develop a visually compelling and strategically aligned campaign for Airbnb's 2024 Winter Release. This project showcased Airbnb's latest features and offerings for the winter season, celebrating themes of connection, conveinence, exploration, and energy
My role include art direction, typography, design, and research, ensuring each creative element aligned with Airbnb’s vision and resonated with its global audience. From concept to execution, the team delivered a cohesive campaign that elevated the brand’s storytelling and provided an engaging, impactful experience across digital and social platforms.