SPLICE
Following their 2020 Rebrand, Splice once again partnered with Instrument for their inaugural brand campaign titled “Start with Sound.” Our objective was twofold: reignite Splice’s connection with its existing user base and enhance brand awareness to resonate with a fresh wave of musicians.
Building on the 2020 rebrand, we aimed to develop a system that seamlessly continued our brand identity while also establishing a distinct look and feel for our latest campaign. By employing a carefully curated color palette, dynamic italicized type treatment emphasizing the concept of "start," and a diverse range of textural imagery that visually interpreted sound, we crafted a unique expression of our brand.
Our goal was to create a fresh, inclusive atmosphere characterized by energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we sought to capture the diverse essence of music.
Following their 2020 Rebrand, Splice once again partnered with Instrument for their inaugural brand campaign titled “Start with Sound.” Our objective was twofold: reignite Splice’s connection with its existing user base and enhance brand awareness to resonate with a fresh wave of musicians.
Building on the 2020 rebrand, we aimed to develop a system that seamlessly continued our brand identity while also establishing a distinct look and feel for our latest campaign. By employing a carefully curated color palette, dynamic italicized type treatment emphasizing the concept of "start," and a diverse range of textural imagery that visually interpreted sound, we crafted a unique expression of our brand.
Our goal was to create a fresh, inclusive atmosphere characterized by energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we sought to capture the diverse essence of music.
Google Design
Google Design is a platform for exploring the intersection of design and technology. Reflecting the diversity of design at Google, this forum showcases culture defining ideas and celebrates the contributions of individuals and teams across the community. To support these efforts we designed and built the platform to enable editorial expression and the ability to evolve the experience over time.
Google Design is a platform for exploring the intersection of design and technology. Reflecting the diversity of design at Google, this forum showcases culture defining ideas and celebrates the contributions of individuals and teams across the community. To support these efforts we designed and built the platform to enable editorial expression and the ability to evolve the experience over time.
ARMANI EXCHANGE
As a designer at Armani Exchange, I conceptualized and executed international ad campaigns that were used for print, outdoor, online and in-store. In 2015, I helped rebrand Armani Exchange, focusing on their new logo. Additionally, I worked with the creative team to keep up the brands’ marketing production.
As a designer at Armani Exchange, I conceptualized and executed international ad campaigns that were used for print, outdoor, online and in-store. In 2015, I helped rebrand Armani Exchange, focusing on their new logo. Additionally, I worked with the creative team to keep up the brands’ marketing production.
A high-performance Workspace with a happy day Café 🌞
“it's a new kind of place to eat, meet, and work.”
GOLDTHREAD
A plant-based tonic company founded by clinical herbalist and L.AC William Siff and his wife, Edith Siff, to empower people to drink more plants. We’re not talking more spinach and kale. Think super herbs, adaptogens, and spices like ginger, matcha, schisandra, turmeric, nettles, and tulsi leaf. We travel the world to source herbs from the regions where they are most potent and cultivate direct-trade relationships with local farmers. Our system of ten innovative and health-enhancing formulations are handcrafted and microbrewed to create a highly functional and refreshing drink!
A plant-based tonic company founded by clinical herbalist and L.AC William Siff and his wife, Edith Siff, to empower people to drink more plants. We’re not talking more spinach and kale. Think super herbs, adaptogens, and spices like ginger, matcha, schisandra, turmeric, nettles, and tulsi leaf. We travel the world to source herbs from the regions where they are most potent and cultivate direct-trade relationships with local farmers. Our system of ten innovative and health-enhancing formulations are handcrafted and microbrewed to create a highly functional and refreshing drink!
