Nick Frisone ︎

ART DIRECTOR, DESIGNER



SPLICE

Following their 2020 Rebrand, Splice once again partnered with Instrument for their inaugural brand campaign titled “Start with Sound.” Our objective was twofold: reignite Splice’s connection with its existing user base and enhance brand awareness to resonate with a fresh wave of musicians.

Building on the 2020 rebrand, we aimed to develop a system that seamlessly continued our brand identity while also establishing a distinct look and feel for our latest campaign. By employing a carefully curated color palette, dynamic italicized type treatment emphasizing the concept of "start," and a diverse range of textural imagery that visually interpreted sound, we crafted a unique expression of our brand.

Our goal was to create a fresh, inclusive atmosphere characterized by energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we sought to capture the diverse essence of music.


CLIENT Splice
AGENCY Instrument
ROLE Art Direction, Design
YEAR 2023

Video Gallery


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Google Design

Google Design is a platform for exploring the intersection of design and technology. Reflecting the diversity of design at Google, this forum showcases culture defining ideas and celebrates the contributions of individuals and teams across the community. To support these efforts we designed and built the platform to enable editorial expression and the ability to evolve the experience over time.


CLIENT Google
AGENCY Instrument
ROLE Art Direction, Design
YEAR 2023

Video Gallery
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ARMANI EXCHANGE

As a designer at Armani Exchange, I conceptualized and executed international ad campaigns that were used for print, outdoor, online and in-store. In 2015, I helped rebrand Armani Exchange, focusing on their new logo. Additionally, I worked with the creative team to keep up the brands’ marketing production.


CLIENT Armani Exchange
ROLE Design, Art Direction
YEAR 2014-2015

ACD Adam Okrasinski










INSTRUMENT.COM

Collaborated closely with Instrument’s brand team to shape the design of Instrument.com
CLIENT Instrument
AGENCY Instrument
ROLE Art Direction, Design
YEAR 2023

CD Jordan Egstad




Airbnb 2024 Winter Release

As Creative Lead, I collaborated with the design, marketing, photo, and screens teams to develop a visually compelling and strategically aligned campaign for Airbnb's 2024 Winter Release. This project showcased Airbnb's latest features and offerings for the winter season, celebrating themes of connection, conveinence, exploration, and energy

My role include art direction, typography, design, and research, ensuring each creative element aligned with Airbnb’s vision and resonated with its global audience. From concept to execution, the team delivered a cohesive campaign that elevated the brand’s storytelling and provided an engaging, impactful experience across digital and social platforms.


CLIENT Airbnb
ROLE Creative Lead
YEAR 2024


 
All work created with passion and intention.
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