Nick Frisone

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	<title>Nick Frisone</title>
	<link>https://nickfrisone.com</link>
	<description>Nick Frisone</description>
	<pubDate>Mon, 06 Jan 2025 23:10:51 +0000</pubDate>
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		<title>Splice</title>
				
		<link>https://nickfrisone.com/Splice</link>

		<pubDate>Thu, 29 Feb 2024 20:57:54 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

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		<description>
	SPLICEFollowing their 2020 Rebrand, Splice once again partnered with Instrument for their inaugural brand campaign titled “Start with Sound.” Our objective was twofold: reignite Splice’s connection with its existing user base and enhance brand awareness to resonate with a fresh wave of musicians.
Building on the 2020 rebrand, we aimed to develop a system that seamlessly continued our brand identity while also establishing a distinct look and feel for our latest campaign. By employing a carefully curated color palette, dynamic italicized type treatment emphasizing the concept of "start," and a diverse range of textural imagery that visually interpreted sound, we crafted a unique expression of our brand.Our goal was to create a fresh, inclusive atmosphere characterized by energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we sought to capture the diverse essence of music.
	
CLIENT SpliceAGENCY InstrumentROLE Art Direction, DesignYEAR 2023


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		<title>Google Design</title>
				
		<link>https://nickfrisone.com/Google-Design</link>

		<pubDate>Fri, 15 Mar 2024 20:27:24 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

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		<description>
	Google DesignGoogle Design is a platform for exploring the intersection of design and technology. Reflecting the diversity of design at Google, this forum showcases culture defining ideas and celebrates the contributions of individuals and teams across the community. To support these efforts we designed and built the platform to enable editorial expression and the ability to evolve the experience over time.


CLIENT GoogleAGENCY InstrumentROLE Art Direction, DesignYEAR 2023


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		<title>Armani Exchange</title>
				
		<link>https://nickfrisone.com/Armani-Exchange</link>

		<pubDate>Fri, 14 Dec 2018 03:28:14 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

		<guid isPermaLink="true">https://nickfrisone.com/Armani-Exchange</guid>

		<description>
	
ARMANI EXCHANGE

As a designer at Armani Exchange, 
I conceptualized and executed international ad campaigns that were used for print, outdoor, online and in-store.  In 2015, I helped rebrand Armani Exchange, focusing on their new logo. Additionally, I worked with the creative team to keep up the brands’ marketing production.

	
CLIENT Armani ExchangeROLE Design, Art DirectionYEAR 2014-2015
ACD Adam Okrasinski

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		<title>Instrument.com</title>
				
		<link>https://nickfrisone.com/Instrument-com</link>

		<pubDate>Fri, 14 Dec 2018 03:09:02 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

		<guid isPermaLink="true">https://nickfrisone.com/Instrument-com</guid>

		<description>
	

INSTRUMENT.COM

Collaborated closely with Instrument’s brand team to shape the design of Instrument.com


	CLIENT InstrumentAGENCY InstrumentROLE Art Direction, DesignYEAR 2023CD&#38;nbsp;Jordan Egstad


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		<title>Airbnb</title>
				
		<link>https://nickfrisone.com/Airbnb</link>

		<pubDate>Mon, 06 Jan 2025 23:10:51 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

		<guid isPermaLink="true">https://nickfrisone.com/Airbnb</guid>

		<description>
	
Airbnb 2024 Winter Release

As Creative Lead, I collaborated with the design, marketing, photo, and screens teams to develop a visually compelling and strategically aligned campaign for Airbnb's 2024 Winter Release. This project showcased Airbnb's latest features and offerings for the winter season, celebrating themes of connection, conveinence, exploration, and energy

My role include art direction, typography, design, and research, ensuring each creative element aligned with Airbnb’s vision and resonated with its global audience. From concept to execution, the team delivered a cohesive campaign that elevated the brand’s storytelling and provided an engaging, impactful experience across digital and social platforms.


CLIENT AirbnbROLE Creative LeadYEAR 2024


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		<title>Goldthread</title>
				
		<link>https://nickfrisone.com/Goldthread</link>

		<pubDate>Fri, 14 Dec 2018 03:29:46 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

		<guid isPermaLink="true">https://nickfrisone.com/Goldthread</guid>

		<description>
	
GOLDTHREAD
A plant-based tonic company founded by clinical herbalist and L.AC William Siff and his wife, Edith Siff, to empower people to drink more plants. We’re not talking more spinach and kale. Think super herbs, adaptogens, and spices like ginger, matcha, schisandra, turmeric, nettles, and tulsi leaf. We travel the world to source herbs from the regions where they are most potent and cultivate direct-trade relationships with local farmers. Our system of ten innovative and health-enhancing formulations are handcrafted and microbrewed to create a highly functional and refreshing drink!
	
CLIENT GoldthreadSTUDIO ThunderwingROLE Art Direction, DesignYEAR 2015PHOTOGRAPHY Josh Schaedel

&#60;img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/531edf44f4769fcebdf4877017d7d2f93274ef7b61e6fbe58a9c3d52aa2266a6/Goldthread_web_16.jpg" data-mid="48433950" border="0"  src="https://freight.cargo.site/w/1000/i/531edf44f4769fcebdf4877017d7d2f93274ef7b61e6fbe58a9c3d52aa2266a6/Goldthread_web_16.jpg" /&#62;&#60;img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/de0987239587ef276e24b18a09f2b4facb024d7fb865ad5e89e04d6bef4481f8/Goldthread_web_20.jpg" data-mid="48433953" border="0"  src="https://freight.cargo.site/w/1000/i/de0987239587ef276e24b18a09f2b4facb024d7fb865ad5e89e04d6bef4481f8/Goldthread_web_20.jpg" /&#62;&#60;img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/a016d8cbbe46eede9ecdeb4be2d183fcde25e87f94f1e54a54130587b118c5f4/Goldthread_web_19.jpg" data-mid="48433952" border="0"  src="https://freight.cargo.site/w/1000/i/a016d8cbbe46eede9ecdeb4be2d183fcde25e87f94f1e54a54130587b118c5f4/Goldthread_web_19.jpg" /&#62;&#60;img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/73bf6d50f6be16c709b047bf5268eed67d95f3d8127f15b31fd6e26b76aa7961/Goldthread_web_25.jpg" data-mid="48433958" border="0"  src="https://freight.cargo.site/w/1000/i/73bf6d50f6be16c709b047bf5268eed67d95f3d8127f15b31fd6e26b76aa7961/Goldthread_web_25.jpg" /&#62;&#60;img width="3201" height="2135" width_o="3201" height_o="2135" data-src="https://freight.cargo.site/t/original/i/06ca9aa63aba1552f13db25a6182a3933bda88cea8fe42baf6a8350a96534d8f/Goldthread_web_22.jpg" data-mid="48433998" border="0"  src="https://freight.cargo.site/w/1000/i/06ca9aa63aba1552f13db25a6182a3933bda88cea8fe42baf6a8350a96534d8f/Goldthread_web_22.jpg" /&#62;&#60;img width="3200" height="2100" width_o="3200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/80b7aaebba130ed5021c5ea8863dbebac6e6aa5ebcc053a1949b88e9ab497bb2/Goldthread_web_23.jpg" data-mid="48433999" border="0"  src="https://freight.cargo.site/w/1000/i/80b7aaebba130ed5021c5ea8863dbebac6e6aa5ebcc053a1949b88e9ab497bb2/Goldthread_web_23.jpg" /&#62;&#60;img width="3200" height="2100" width_o="3200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/556e882656665555409a786db148a5b808e1ffcfa1c60f7663be095a249f4b27/Goldthread_web_24.jpg" data-mid="48433957" border="0"  src="https://freight.cargo.site/w/1000/i/556e882656665555409a786db148a5b808e1ffcfa1c60f7663be095a249f4b27/Goldthread_web_24.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Hatchways</title>
				
		<link>https://nickfrisone.com/Hatchways</link>

		<pubDate>Thu, 27 Jun 2019 06:36:05 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

		<guid isPermaLink="true">https://nickfrisone.com/Hatchways</guid>

		<description>
	
HATCHWAYS
 A high-performance Workspace with a happy day Café 🌞“it's a new kind of place to eat, meet, and work.”

	
CLIENT RebeesSTUDIO ThunderwingROLE Art Direction, DesignYEAR 2019
WEB DEV Self Aware&#38;nbsp;
APP DEV BHW


&#60;img width="1569" height="1046" width_o="1569" height_o="1046" data-src="https://freight.cargo.site/t/original/i/e0341c79696a334e0926f99b93a83fb02e7b0f6ba856672a6e4efa4d764fa002/Hatchways51903-final-1.jpg" data-mid="48437014" border="0"  src="https://freight.cargo.site/w/1000/i/e0341c79696a334e0926f99b93a83fb02e7b0f6ba856672a6e4efa4d764fa002/Hatchways51903-final-1.jpg" /&#62;


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&#60;img width="600" height="428" width_o="600" height_o="428" data-src="https://freight.cargo.site/t/original/i/e2ed7fc44dd27d2eafe0c06670d44ae5add4676d1b5bb566a16e8ad2f6c5b5bc/Snapinsta.app_video_3641418C92F1BE986F2D53AB552779AE_video_dashinit-ezgif.com-video-to-gif-converter.gif" data-mid="206901980" border="0"  src="https://freight.cargo.site/w/600/i/e2ed7fc44dd27d2eafe0c06670d44ae5add4676d1b5bb566a16e8ad2f6c5b5bc/Snapinsta.app_video_3641418C92F1BE986F2D53AB552779AE_video_dashinit-ezgif.com-video-to-gif-converter.gif" /&#62;
&#60;img width="1106" height="1132" width_o="1106" height_o="1132" data-src="https://freight.cargo.site/t/original/i/b518bc78e04663be8993189665fcb6956f40a2b87dc8ca1ce12210da16080552/Screen-Shot-2019-08-12-at-3.44.05-AM.png" data-mid="48436729" border="0"  src="https://freight.cargo.site/w/1000/i/b518bc78e04663be8993189665fcb6956f40a2b87dc8ca1ce12210da16080552/Screen-Shot-2019-08-12-at-3.44.05-AM.png" /&#62;


&#60;img width="1435" height="1328" width_o="1435" height_o="1328" data-src="https://freight.cargo.site/t/original/i/4a1182b3314a0191469587292b4cad9610d082c8cb550aa1352bf600412668e1/Hatchways52150.jpg" data-mid="48437011" border="0"  src="https://freight.cargo.site/w/1000/i/4a1182b3314a0191469587292b4cad9610d082c8cb550aa1352bf600412668e1/Hatchways52150.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Nickey Kehoe</title>
				
		<link>https://nickfrisone.com/Nickey-Kehoe</link>

		<pubDate>Fri, 14 Dec 2018 03:31:43 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

		<guid isPermaLink="true">https://nickfrisone.com/Nickey-Kehoe</guid>

		<description>
	
GOLDEN LIGHTA collection of residential interiors for the curious, for lovers of studied but unfussy design, and for those who appreciate being surrounded by beautiful things with a story to tell. Golden Light explores the sensibility of the Nickey Kehoe Studio, which ranges from minimal to maximal, quiet to baroque, always seeking to express the ephemeral feeling of a space.


CLIENT Nickey Kehoe&#38;nbsp;STUDIO ThunderwingROLE Art Direction, Design, CollageYEAR 2020


&#60;img width="4444" height="2965" width_o="4444" height_o="2965" data-src="https://freight.cargo.site/t/original/i/486e9ccc563839f9233a6c309bb2aed3cd9f8ece9032a1c51def8f732c32e3a1/NickeyKehoe-Sept8th2021-Under3.5MB-225.jpg" data-mid="133760497" border="0"  src="https://freight.cargo.site/w/1000/i/486e9ccc563839f9233a6c309bb2aed3cd9f8ece9032a1c51def8f732c32e3a1/NickeyKehoe-Sept8th2021-Under3.5MB-225.jpg" /&#62;

&#60;img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/c1943ac4a244a5aaeccfd820d9cce86b4d10049e334770e7346941671b3081e0/NickeyKehoe-Sept22nd2020-Under3.5MB-270.jpg" data-mid="133760495" border="0"  src="https://freight.cargo.site/w/1000/i/c1943ac4a244a5aaeccfd820d9cce86b4d10049e334770e7346941671b3081e0/NickeyKehoe-Sept22nd2020-Under3.5MB-270.jpg" /&#62;
&#60;img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/005b0ebe10799f32447e9ab20e97544ae70d004444ede23d0d6d430738946721/NickeyKehoe-Sept22nd2020-Under3.5MB-268.jpg" data-mid="133760494" border="0"  src="https://freight.cargo.site/w/1000/i/005b0ebe10799f32447e9ab20e97544ae70d004444ede23d0d6d430738946721/NickeyKehoe-Sept22nd2020-Under3.5MB-268.jpg" /&#62;
&#60;img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/4cd102bd69a2acab84d693b89f23296653f8d10014aaf5447bb55728d688f86e/NickeyKehoe-Sept22nd2020-Under3.5MB-269.jpg" data-mid="133760496" border="0"  src="https://freight.cargo.site/w/1000/i/4cd102bd69a2acab84d693b89f23296653f8d10014aaf5447bb55728d688f86e/NickeyKehoe-Sept22nd2020-Under3.5MB-269.jpg" /&#62;
&#60;img width="4444" height="2965" width_o="4444" height_o="2965" data-src="https://freight.cargo.site/t/original/i/e1b9dda272afa4bcc4cad179725be1a353d5c32333b72fc138429bc2ed4e5048/NickeyKehoe-Sept8th2021-Under3.5MB-227.jpg" data-mid="133760493" border="0"  src="https://freight.cargo.site/w/1000/i/e1b9dda272afa4bcc4cad179725be1a353d5c32333b72fc138429bc2ed4e5048/NickeyKehoe-Sept8th2021-Under3.5MB-227.jpg" /&#62;
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	</item>
		
		
	<item>
		<title>Knotfest</title>
				
		<link>https://nickfrisone.com/Knotfest</link>

		<pubDate>Thu, 07 May 2020 23:26:32 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

		<guid isPermaLink="true">https://nickfrisone.com/Knotfest</guid>

		<description>
	KNOTFEST&#38;nbsp;Offical KNOTFEST merch.
	
CLIENT&#38;nbsp;thehyvROLE Art Direction, DesignYEAR 2020


&#60;img width="994" height="1333" width_o="994" height_o="1333" data-src="https://freight.cargo.site/t/original/i/0247cb81946e75db686429a64ef75287ae5992bd1200cf60f0153c8baf7e9ab2/Knotfest_01.jpg" data-mid="210689125" border="0"  src="https://freight.cargo.site/w/994/i/0247cb81946e75db686429a64ef75287ae5992bd1200cf60f0153c8baf7e9ab2/Knotfest_01.jpg" /&#62;
&#60;img width="994" height="1333" width_o="994" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b5abfda6c45d00240fb7b978dfacfb77ac1bc9a1e0a8ea5ea0a2310488089669/Knotfest_02.jpg" data-mid="210689176" border="0"  src="https://freight.cargo.site/w/994/i/b5abfda6c45d00240fb7b978dfacfb77ac1bc9a1e0a8ea5ea0a2310488089669/Knotfest_02.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Ask more of AI</title>
				
		<link>https://nickfrisone.com/Ask-more-of-AI</link>

		<pubDate>Thu, 29 Feb 2024 21:04:33 +0000</pubDate>

		<dc:creator>Nick Frisone</dc:creator>

		<guid isPermaLink="true">https://nickfrisone.com/Ask-more-of-AI</guid>

		<description>
	
Ask More of AI

With the AI industry being driven by prioritization of speed
over all else, Salesforce needed to make their stance clear
by communicating their position as the trusted leader in AI.
Seeking a strategic partnership, Salesforce reached out to
us to develop and execute a compelling awareness
campaign. The aim: disrupt the existing pace of the AI
industry and show people that Salesforce is driven by a
clear set of values.

This ask started with a prompt, Ask more of AI, which
became the rally cry for our campaign and the launch point
for industry conversation.To show up in our most provocative and bold way, we
leaned into the sides of the Salesforce brand that felt
the most expressive. Bold colors, oversized typography
and a simple design system tailor made to put our POV
on full display.

Leveraging Midjourney we generated compelling
imagery that sparked intrigue and brought a sense of
levity to the campaign. Testing an endless amount of
prompt configurations, we were able to hone in on a
style that felt like a seamless extension of the
Salesforce brand, while also forming the perfect
counterpart to our provocative messaging.


	CLIENT Salesforce
AGENCY InstrumentROLE Art Direction, Design, AI Image GenerationYEAR 2023


	&#60;img width="8334" height="5560" width_o="8334" height_o="5560" data-src="https://freight.cargo.site/t/original/i/c8b32a57aa701aa1dfc7f46f91b233f9977ce221b283593d86f59757ddccd9d8/askmore_Insitu-05.png" data-mid="212034599" border="0"  src="https://freight.cargo.site/w/1000/i/c8b32a57aa701aa1dfc7f46f91b233f9977ce221b283593d86f59757ddccd9d8/askmore_Insitu-05.png" /&#62;
	&#60;img width="8334" height="5559" width_o="8334" height_o="5559" data-src="https://freight.cargo.site/t/original/i/da203af2e6c332cb1081f4e0cc7af466dbfd6b10aa307f75d8852881355c2fdb/askmore_Insitu-02.png" data-mid="212034603" border="0"  src="https://freight.cargo.site/w/1000/i/da203af2e6c332cb1081f4e0cc7af466dbfd6b10aa307f75d8852881355c2fdb/askmore_Insitu-02.png" /&#62;
&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/40f59ae19dc0ef566a44ad2391bd11a18ca45a72de233aa37c769f0f75a04695/banner-layout.png" data-mid="212034607" border="0"  src="https://freight.cargo.site/w/1000/i/40f59ae19dc0ef566a44ad2391bd11a18ca45a72de233aa37c769f0f75a04695/banner-layout.png" /&#62;
	&#60;img width="8334" height="4365" width_o="8334" height_o="4365" data-src="https://freight.cargo.site/t/original/i/988a122c6c71a81bd26fb751fee9ccda1632e4dee3edbf92972086322f20873b/askmore_Insitu-03.png" data-mid="212034602" border="0"  src="https://freight.cargo.site/w/1000/i/988a122c6c71a81bd26fb751fee9ccda1632e4dee3edbf92972086322f20873b/askmore_Insitu-03.png" /&#62;&#60;img width="8334" height="5560" width_o="8334" height_o="5560" data-src="https://freight.cargo.site/t/original/i/b8eebf7f313e9f8cd7546cdc93627c216f9c6e093209877a4bba2a9bbc4298c4/askmore_Insitu-06.png" data-mid="212034598" border="0"  src="https://freight.cargo.site/w/1000/i/b8eebf7f313e9f8cd7546cdc93627c216f9c6e093209877a4bba2a9bbc4298c4/askmore_Insitu-06.png" /&#62;


	&#60;img width="8334" height="4365" width_o="8334" height_o="4365" data-src="https://freight.cargo.site/t/original/i/af37236a3692f9177dfc37860a6ea63fa4ec0a8f5815df03c72bc9522cead817/askmore_Insitu-04.png" data-mid="212034600" border="0"  src="https://freight.cargo.site/w/1000/i/af37236a3692f9177dfc37860a6ea63fa4ec0a8f5815df03c72bc9522cead817/askmore_Insitu-04.png" /&#62; 


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